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The solid gold watch would become a part of his collection until his untimely death. In 1963, the Democratic National Convention (DNC) gifted then-president John F. The popularity was so real that they eventually started proclaiming the model to be the ‘Official Watch of Famous Airlines.’ Nobody even challenged this declaration. In the 40s, the brand became a fan favorite for the airline industry, leading to Benrus creating the Sky Chief models. Throughout the companies illustrious history, they’ve had some pretty incredible moments. While these monuments events were taking place, the watch brand was taking advantage of a post-world war America and enjoying what would end up being their most lucrative time in business. Stars like Charles Lindbergh and Babe Ruth were just a few celebrities who endorsed and wore the brand’s signature watches.īenrus gained popularity and momentum and took on significant competitors like Hamilton and Bulova. It didn’t take long before the Benrus brand was getting the likes of heavy hitters backing their products. These movements were then packaged in cases in New York City. The brothers wasted no time and began to Import various swiss watch movements from Switzerland. These three Romanian immigrant brothers are chasing their American dream, and they’re about to become significant players in a crowded field. It’s the roaring ‘20s, and brothers Benjamin, Ralph, and Oscar launch their very own watch company called Benrus using a combined savings of $5000 (roughly $70,000 adjusted for inflation). How Much Are Antique Benrus Watches Worth?.
BENRUS WATCH COMPANY WEBSITE FULL
Our advice would be to contact a local auctioneer for a full appraisal. With regards to appraisals / valuations, we receive a huge number of information requests each day and unfortunately do not have the manpower to deal with them all individually. Our offices are open from Monday to Friday 9am to 5pm. We are an on-line only business and do not have facilities for callers. Alternatively, there is a Paypal payment link if you scroll down the page and we also accept bank transfers. We are a VAT registered company and all purchases are covered by Consumer Regulations.Ĭredit / debit card purchases can be made over the telephone on 01386 750238 or you can proceed via the 'Purchase Antique' button on each listing page. If you are unsure about your country’s regulations, please contact us and we can check for you.Īny orders from prohibited countries will be refunded, less any fees which are non-refundable.Īny Customs / import duties are payable by the purchaser.Īll of our watches are checked over before listing, and are also checked for accuracy which is usually within around +/- two to three minutes over 24 hours (unless otherwise stated), which is considered respectable for a vintage watch. Please note that regrettably we no longer ship to Europe.ĭue to Customs regulations, we are unable to send watches / precious metals to certain countries. Please contact us for international shipping prices. The watch will be sent in a new presentation box. The signed coppered dial has a very good look, plenty of character with interesting original hands, a subsidiary seconds dial and an outer minute track. The front of the case is in good condition while there is some surface marking to the back. The case is gold plated with a steel back. The watch itself measures 27mm wide excluding the winding crown and 37mm high. The watch has a signed 15-jewel hand-winding movement, model BB3, which is working nicely. This factory was run by the first woman in Swizerland to run a major Swiss company. Benrus owned a factory in la Choux de Fond where watch movements were assembled. While some watch assembly took place there, the bulk of the manufacture took place in Switzerland.
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The original company headquarters were located in the Hippodrome building on 44th street in Manhattan.
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On, Lazarus acquired the legal protection of the trademark Benrus from the Swiss federal office for intellectual property. The name "BENRUS" was a combination of Benjamin Lazrus first and last names. Benrus Watch Company was a family concern founded in New York City in 1921 by three Romanian brothers - Oscar, Benjamin, and Ralph.